Marketing in the News
Why were you interested in the article and the subject? I am interested in this article because when I saw they were getting rid of their mascot, I was surprised because I did not know Burger King had a mascot to begin with. When it comes to fast food burger places, Burger King is my preferred place to eat because their food seems slightly healthier compared to others, such as McDonald's. I arrived at this conclusion after watching one of their old ads where the Whopper starts molding compared to McDonald's burger, which doesn't. Also, I believe the Whopper is pretty good overall. Hearing that they have improved it sounds interesting. summarize the article . What were the three main points or takeaways? Be sure to include enough information so the reader knows the context of the situation. During the Oscars, Burger King launched a new campaign in the form of an ad where they fired its "King" mascot and introduced a new campaign where the customer is the ...