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Crunchyroll Ending Its Free Tier: “Social Listening” Blog Post

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  Why I Chose This Topic I chose to write about Crunchyroll ending its free, ad-supported tier because I personally use Crunchyroll and anime is extremely popular right now. In early December the company announced that free streaming with ads would end as well as there being an increase in plan prices. Since Crunchyroll is the largest legal anime streaming service and as an anime fan myself I was curious on how a lot of fans would react on social media. This decision directly affects a huge community of viewers and I was interested in seeing how fans responded and how Crunchyroll would handle the backlash, and what this situation reveals about marketing power when a company has limited competition. Background on Crunchyroll Crunchyroll is a streaming service that mainly focuses on anime, but also includes anime movies, manga, and a small amount of live-action Asian shows. It offers users a large library of licensed anime, which includes simulcasts that get aired after episodes rele...
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ABOUT ME

Hello everyone, my name is Angel, and I am a second-year Business Administration student dual enrolled at LBCC and OSU, currently pursuing a business degree with a pre-med option. The reason I decided to get a business degree was because I am planning on applying to med school, for that is where my true career interest lies. Instead of taking the standard science-only route, I chose to study something different because I wanted the opportunity to be able to learn something different rather than sticking to the same lane and develop skills outside of science. I chose to enroll in this course primarily because it was required for my degree. But that doesn't mean I am not interested in learning more about marketing. In fact, it would be a very useful tool to broaden my skill set, as I tend to serve as a PR for a dance club at OSU. Aside from that, what interests me the most about marketing is how it has the ability to make known the existence of almost anything or anyone it wants, and...
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